SPIKE TV REBRAND SERIES
SPIKE TV REBRAND TV

SPIKE TV REBRAND TV

The move of TV Land away from its “classic TV” mission is unfortunate enough - though viewers can still find family-friendly classics on broadcast digital “sub-channels” like MeTV, RTV, and Antenna TV, as well as dedicated family cable channels like INSP. While Gaffigan personally has developed a large following for his clean stand-up comedy, which largely centers on food, family, and fatherhood instead of foul language, his new show definitely contains some less family-friendly fare, such as episodes about Jim considering a vasectomy, one of his children drawing a picture of his penis in school, and Jim trashing his wife’s “Shiite Catholicism.” Similarly, The Jim Gaffigan Show also deals in adult content. That leaves Buddy, a lusty heterosexual, not only pretending to know the Bible, but also fending off advances from the congregation’s gay members.” Unsurprisingly, the program also contains other caricatures of Christians, such as an “officious church president” and a “bimbo-ish church treasurer.” As The New York Times notes, “A wrinkle here is that Buddy quickly realizes that the man whose identity he has taken was gay, and that the new parishioners know this. In this program, a con man named Buddy falsely assumes the identity of the new pastor of a liberal church. The program – about a forty-something woman posing as a 26-year-old in order to land a job (and bed younger men) - has contained such hilarious scenes as a woman removing her panties in a café, while her friend takes pictures of her naked crotch under the table to post online a woman selling her dirty underwear online to sex fetishists the main character helping her friend remove a feminine product that has become “stuck” inside her and much more in this vein.Īnother new “comedy” is Impastor. So what will TV Land’s new, allegedly “layered,” “complicated,” and “deep,” shows be like? One example is Younger, a “comedy” from Sex and the City and Good Christian Bitches creator Darren Star. TV Land’s Executive Vice President of Development and Original Programming, Keith Cox, states that management is “committed to bringing in content …separating us from the TV Land of the past.” TV Land’s management is clear about its desire to distance the network from its previous image as a home for family-friendly classics. We are a new TV Land for this new audience.” They are layered and complicated, and their idea of escape is to lean in and go deep. They demand and deserve a brand that is more connected to where they are today. “The majority of our audience in prime time and weekends are now Gen Xers - vibrant, working adults who grew up on MTV and edgier shows. Said Kim Rosenblum, TV Land’s Executive Vice President of Marketing:

TV Land’s new direction is far out of step with the family-friendly programming of the past. Last month, TV Land announced “a complete overhaul of the network’s brand identity to complement a slate of new, original programming.” Hofstede goes on to praise Nick at Nite’s successor channel, TV Land, as a “24-hour channel devoted to the great shows of the past.” Unfortunately, now TV Land has also betrayed its original mission. In his 2004 book, What Were They Thinking? The 100 Dumbest Events in Television History, media scholar David Hofstede states, “The original appeal of Nick at Nite was in how it thumbed its nose at change and proudly lived in the past… after building a successful brand name as the home of classic TV, Nick at Nite kicked Donna Reed to the curb.”

SPIKE TV REBRAND SERIES

The nighttime programming block of the children’s network Nickelodeon, Nick at Nite was devoted to showing classic, family-friendly TV series like The Dick Van Dyke Show, Father Knows Best, Leave It To Beaver, and others. For most of its existence, TV Land was devoted to classic, family-friendly reruns but recently, the network “rebranded” itself as a home of original, more “edgy,” scripted programming.thus perpetrating a gigantic fraud on every cable and satellite subscriber in America.įirst, there was Nick at Nite.

Spike tv rebrand